We back brands with purpose.
Thinking outside of the Box
We fund people with great ideas, not spreadsheets, and companies that aspire to be profitable and to improve society.
What we do
BoxFund is a venture capital firm established by entrepreneurs, funded by entrepreneurs, and dedicated to supporting entrepreneurs. We possess a deep understanding of the qualities required for entrepreneurial success and actively seek out exceptional individuals with brilliant ideas. We provide them with financial backing and expert guidance to help them thrive.
At BoxFund, we excel in providing early-stage SEIS/EIS funding for UK-based start-ups. Our focus is on investing in consumer brand businesses that resonate with our fundamental principles: Social Good, Healthy Planet, and Positive Business Practices.
Our investments are centered around early-stage ventures, from the initial stages of product development to early commercialisation. Investment sizes typically range from £100k to £2m. We seek out companies that aspire to achieve profitability while simultaneously making a positive impact on society—businesses that prioritize both aspects.
Roger Wade, our Founder, possesses over 30 years of operational experience in consumer brands. He excels at nurturing concepts from their inception and transforming them into viable businesses ready for successful exits. Roger firmly believes that exceptional businesses are born through the fusion of talented individuals and groundbreaking ideas. He works closely with entrepreneurs, providing them with his wealth of knowledge, guidance, and unwavering support throughout their entrepreneurial journey.
Our Investments
Boxpark
Boxpark created the World’s 1st Pop Up mall from containers and now runs 3 sites in London and plans to expand throughout the UK.
Sticks
A Corporate retreat business specialising in offering ESG training and team building in unique countryside environments.
Dicky Deans
Dicky Deans supply and build luxury shepherds huts handcrafted in Sussex.
Nuud
Most gum is chewy plastic. Gross, right?! Nuud is the rebellious plant-based gum on a mission to rid the world of plastic stuff! #ChewPlantsNotPlastic
Who are we?
Roger Wade – Chairman
BoxFund was founded by Roger Wade. Roger is a serial entrepreneur, the Founder and ex-CEO of Boxpark & Boxfresh. He is a creative entrepreneur and believes all brands should be special, he identifies those special brands/projects and adds values to them. He is passionate about people, ideas, and thinking outside the Box! He has a BSc in Environmental Science, and is an LBS Alumnus.
Roger's LinkedIn Profile
View Times article
Listen to podcast
Watch 'TELL Series with Roger Wade, Founder of Boxpark'
Interview with our founder Roger Wade
Riding unicorns podcast with Roger Wade
Thomas Smith – Investment Director
Tom is passionate about venture capital, considering it the best job in the world. For him, the true privilege lies in meeting the most dynamic, passionate, and driven people, it's all about the relationships.
Before joining BoxFund, Tom led the venture-stage consumer team at HSBC Innovation Banking (formerly SVB), where he worked with over 160 VC-backed consumer startups. Previously, he was a seed investor at Ascension, also serving as COO for Curiscope. He co-founded AdminaHealth, a SaaS platform for U.S. healthcare programs, and began his career as an M&A analyst at Guggenheim. Tom holds a CFA, an MBA from Trinity College Dublin, and a BA in Economics from Columbia University.
Jack Chiappe – Analyst
Jack has spent several years working as a corporate finance analyst, conducting sell and buy-side M&A research on companies with EVs between 1m and 100m. He has since worked screening and analysing thousands of businesses across a number of sectors. He has a keen interest in entrepreneurship and loves working with founders. He obtained a degree in PPE with an Economics major at the University of Birmingham where he was also part of the UoB Boat Club First VIII.
Francini Denari – EA
Francini is a dynamic and versatile Executive Assistant with extensive experience across diverse industries, including finance and technology. She has consistently delivered top-tier support to high-profile executives since the onset of her career. Francini’s multifaceted expertise and dedication ensure that she adeptly manages complex administrative tasks, allowing executives to focus on strategic initiatives.
In addition to her professional acumen, Francini holds a Bachelor of Laws (LLB), equipping her with a strong comprehensive skill set, dedication to excellence and an analytical mindset.
Janhavi Jain – Marketing Manager
Janhavi is a versatile marketing professional with expertise in strategy, digital marketing, and community engagement.
She holds an MSc in Marketing and Strategy from Warwick Business School and a Bachelor’s in Commerce from the University of Delhi, combining academic excellence with 4+ years of marketing experience across early-stage startups, consulting, and global organisations. Dedicated to empowering professionals, she leads a marketing community and works on social projects focused on waste reduction and digital literacy.
Skilled in social media, community management, events, and stakeholder management, Janhavi excels at creating meaningful and impactful experiences.
Advisors
Justin King
Justin King has over 30 years of leadership experience in major customer-focused businesses such as Sainsbury’s, Asda, M&S, and PepsiCo. He became Chair of Allwyn Entertainment and Dexters in 2022, Itsu Grocery in 2023, and OVO Energy in 2024.
He also serves as a Non-Executive Director at M&S and a Senior Adviser to Snappy Shopper, Rezolve and Atrato. Formerly Vice Chairman at Terra Firma, he also sat on the UK Prime Minister’s Business Advisory Group. Awarded a CBE in 2011, he is a recognized speaker on leadership and responsible business. In 2013, he was named Most Admired Business Leader.
Bijna Kotak Dasani – MBE
Bijna holds advisory roles with Cajigo, Global Fintech Convergence Council, the Inclusive Companies Network, and FinTech Connect. She has addressed audiences globally as a thought leader for major brands and has authored several thought leadership papers, some of which have been published with institutions like Oxford University.
She is an appointed Member of the Most Excellent Order of the British Empire for her services to Diversity and Inclusion in the Financial Services industry.
Bijna is a Fellow of the Royal Society of Arts, Manufactures, and Commerce (FRSA), and an alumna of Oriel College, University of Oxford, and Leicester Castle Business School, De Montfort University.
Shalini Khemka – CBE
Shalini founded E2E (www.e2exchange.com) in 2011, where is the Chief Executive and serves on its Board.
E2E has developed into an exciting and ground-breaking powerhouse of entrepreneurs, investors, non-execs, and SME focussed corporate organisations and consists of 24K SMEs.
Shalini is a member of the Mayor of London's Business Advisory Board and,she is on the Supervisory Committee of Kriya (formerly Market Finance), one of the UK’s leading Fintech firms. She is a Fellow of Burton and South Derbyshire College and former Chair of the Business Action Council’s Job Retention Scheme Committee. In March 2022 Shalini became the Chairman designate of Funding Focus Investment Trust PLC. From April 2022 Shalini became a Member of The Advisory Board for Globant's Bekind Tech Fund.
Prior to establishing E2E, Shalini was an Investment Director at LDC, the private equity arm of Lloyd's Banking Group. She was a Management Accountant at Deutsche Bank and worked in various finance related roles for Bankers Trust, NatWest Bank and Coopers & Lybrand.
In 2022, Shalini was awarded a The Commander of the Order of the British Empire (CBE) for her services to entrepreneurship.
Miles Otway
Miles brings 20 years of experience in UK SME investing. He is a Founding Partner of Ama Capital, a UK lower-mid market private equity firm.
Prior to leaving to found Ama, Miles spent over 11 years with UK lower mid-market investment platform Connection Capital, which Miles helped build from a startup to over £500m of capital deployed, where he was a Partner, member of the investment committee and the Head of New Business across private equity and private debt. Prior to Connection Miles held private equity roles with Bowmark Capital, NBGI Private Equity having started his career in strategic advisory with The Parthenon Group (now part of EY).
Miles holds BA Hons from the University of Cambridge and an MBA from London Business School.
Get in touch 
W: boxfund.co.uk
E: hello@boxfund.co.uk
LinkedIn
Office: 36 Huntsworth Mews, Marylebone, London NW1 6DB
Boxfund Advisers Limited (FRN: 1005475) is an Appointed Representative of Kin Capital Partners LLP (656789) who are authorised and regulated by the Financial Conduct Authority and whose registered address is Hyde Park House, 5 Manfred Road, London,SW15 2RS (registration number OC395229).
This website is for informational purposes and should not be construed as an invitation to engage in investment activity and does not constitute a Financial Promotion. No reliance is to be placed on the information contained throughout the website. Information herein is not intended to, nor should be taken to, constitute advice.