BoxFund VC
BoxFund is a venture capital firm founded by entrepreneurs, funded by entrepreneurs, and dedicated to supporting entrepreneurs. We understand what it takes to succeed and actively seek out exceptional individuals with bold ideas, providing both financial backing and expert guidance to help them thrive.
We specialize in early-stage SEIS/EIS funding for UK-based start-ups, with a strong focus on consumer brand businesses that align with our core values: Social Good, a Healthy Planet, and Positive Business Practices. Our investments target early-stage ventures, from product development to early commercialization, with investment sizes ranging from £100k to £1m.
We seek businesses that aspire to be both profitable and purpose-driven, making a tangible impact on society while achieving financial success.
Our founder, Roger Wade, brings over 30 years of hands-on experience in consumer brands. He has a proven track record of transforming ideas into successful businesses, guiding them from inception to exit.
Roger firmly believes that the best businesses are built at the intersection of exceptional talent and groundbreaking ideas. At BoxFund, he works closely with his team, offering strategic guidance, industry expertise, and unwavering support.
For more insight into Roger’s journey and philosophy, you might find this film informative:
At BoxFund, we specialize in providing early-stage SEIS/EIS funding to UK-based startups in the consumer brand sector.
Our investment approach is hands-on; we partner closely with founders, offering strategic guidance and support throughout the critical early stages of product development and commercialization.
We typically invest between £100k and £1m in startups that aim to align profitability with meaningful social impact.
Roger Wade
– Chairman
Roger Wade, Chairman of BoxFund VC and a serial entrepreneur with over 30 years of experience in building iconic consumer brands, including Boxfresh, the original British streetwear brand, and BoxPark, the world’s first pop-up mall.
Chairman
BoxFund was founded by Roger Wade. Roger is a serial entrepreneur, the Founder and ex-CEO of Boxpark & Boxfresh. He is a creative entrepreneur and believes all brands should be special, he identifies those special brands/projects and adds values to them. He is passionate about people, ideas, and thinking outside the Box! He has a BSc in Environmental Science, and is an LBS Alumnus.
View Times article
Listen to podcast
Watch 'TELL Series with Roger Wade, Founder of Boxpark'
Interview with our founder Roger Wade
Riding unicorns podcast with Roger Wade
Jack Chiappe
– Analyst
Jack Chiappe, Analyst, has several years’ experience as a corporate finance analyst conducting sell and buy-side M&A research on companies with EVs between £1m and £100m, screening and analysing thousands of businesses across sectors.
Analyst
Jack has spent several years working as a corporate finance analyst, conducting sell and buy-side M&A research on companies with EVs between 1m and 100m. He has since worked screening and analysing thousands of businesses across a number of sectors. He has a keen interest in entrepreneurship and loves working with founders. He obtained a degree in PPE with an Economics major at the University of Birmingham where he was also part of the UoB Boat Club First VIII.
Francini Denari
– EA
Francini Denari, EA, is a dynamic and versatile Executive Assistant with extensive experience across finance and technology, delivering top-tier support to high-profile executives, adeptly managing complex administrative tasks.
EA
Francini is a dynamic and versatile Executive Assistant with extensive experience across diverse industries, including finance and technology. She has consistently delivered top-tier support to high-profile executives since the onset of her career. Francini’s multifaceted expertise and dedication ensure that she adeptly manages complex administrative tasks, allowing executives to focus on strategic initiatives.
In addition to her professional acumen, Francini holds a Bachelor of Laws (LLB), equipping her with a strong comprehensive skill set, dedication to excellence and an analytical mindset.
Justin King
– CBE
Former CEO of Sainsbury’s with extensive leadership experience in major consumer brands.
CBE
Justin King has over 30 years of leadership experience in major customer-focused businesses such as Sainsbury’s, Asda, M&S, and PepsiCo. He became Chair of Allwyn Entertainment and Dexters in 2022, Itsu Grocery in 2023, and OVO Energy in 2024.
He also serves as a Non-Executive Director at M&S and a Senior Adviser to Snappy Shopper, Rezolve and Atrato. Formerly Vice Chairman at Terra Firma, he also sat on the UK Prime Minister’s Business Advisory Group. Awarded a CBE in 2011, he is a recognized speaker on leadership and responsible business. In 2013, he was named Most Admired Business Leader.
Bijna Kotak Dasani
– MBE
Thought leader in diversity and inclusion, with a strong presence in global fintech.
MBE
With 25 years of experience in Global Financial Services, Bijna is a former Investment Banker turned Entrepreneur, Investor and Venture Capitalist. She has served some of Wall Street’s leading firms, Monarchies and now also serves the Investment Committees and Advisory Boards of multiple Venture Capital Funds across the globe, and is Chief Investment Officer to a Portfolio of Venture Capital Funds (sectors) in the GCC region. Bijna is a Fellow of the Royal Society of Arts, Manufactures and Commerce (FRSA), an alumnus of University of Oxford and De Montfort University.
She holds Venture Capital certifications from The University of California Berkeley Law, Venture Forward, NVCA and Newton. Bijna features in the following books: Future Relevant Me 3.0 (2025), Disruptors Volume II (2023), Bias Breakers (2023), The Seamless Middle East e-book (2022), CIO NET’s Digital Transformation Cookbook (all 2022), Aspire To (2021), The Ultimate Professional Networker's Guidebook Volume 1 (2019) and Women Kind: Unlocking the power of women supporting women (2018). Bijna has been recognised as Entrepreneur of the Year (2025) in the Finance & Venture Capital category by Excellence Awards as part of Dr Yasemin Yazan LLC (USA).
Bijna has also been appreciated by Mumbai Uncensored’s 10 Women, One Nation: Celebrating Indian Women Achievers on Republic Day (2025). Previously, she has been awarded Fox Story India's Woman Face of the year (2023), in Fortune India's Most Dynamic Personalities List (2022), a Global Icon for Services to DE&I, WASME (2022), and Yahoo Finance and Involve People's Top Ethnic Minority Exec and Women Leader across industries globally; Pride of India across 100+ countries (2022), Advocate of the Year for DE&I (2021) by Morgan Stanley and Digital Leader of the Year (2021) by Seamless Middle East and Terrapin under the patronage of HH Sheikh Saif Bin Zayad Al Nahyan.
Bijna is an appointed Member of the Most Excellent Order of the British Empire (2020) by Her Majesty, The (Late) Queen Elizabeth II. In this capacity she is also a member of the UK Government’s Economy Committee, led by the Department for Business and Trade. Bijna was named Britain’s Rising Star, UK Women of Inspiration awards (2019), #29 in the World’s Top 100 Women Execs by Yahoo and HERoes
Shalini Khemka
– CBE
Founder of E2E and advocate for entrepreneurship and innovation.
CBE
Shalini founded E2E (www.e2exchange.com) in 2011, where is the Chief Executive and serves on its Board.
E2E has developed into an exciting and ground-breaking powerhouse of entrepreneurs, investors, non-execs, and SME focussed corporate organisations and consists of 24K SMEs.
Shalini is a member of the Mayor of London's Business Advisory Board and,she is on the Supervisory Committee of Kriya (formerly Market Finance), one of the UK’s leading Fintech firms. She is a Fellow of Burton and South Derbyshire College and former Chair of the Business Action Council’s Job Retention Scheme Committee. In March 2022 Shalini became the Chairman designate of Funding Focus Investment Trust PLC. From April 2022 Shalini became a Member of The Advisory Board for Globant's Bekind Tech Fund.
Prior to establishing E2E, Shalini was an Investment Director at LDC, the private equity arm of Lloyd's Banking Group. She was a Management Accountant at Deutsche Bank and worked in various finance related roles for Bankers Trust, NatWest Bank and Coopers & Lybrand.
In 2022, Shalini was awarded a The Commander of the Order of the British Empire (CBE) for her services to entrepreneurship.
